Job Description

Job Description

Job Description

Content Author & Campaign Platform Expert

It will be a 6 Months contract to hire deal . Onsite Tuesday, Wednesday and Thursday. Remote Monday and Friday in Iselin NJ

· It is an absolute must/no exceptions that you have good experience taking designs from the UI/UX designer and converting it into HTML templates (for communication via email or social media platforms)

Excellent writing,

$52-62 p/h…perm salary TBD

Let me know what candidate wants, Contract to Hire none of that visa shit. Local to NJ only. Marketing type role. Made 4 deals with this client.

We are seeking a dynamic  Content Author & Campaign Platform Expert to join our growing FinTech team. This role combines creative storytelling with strong technical expertise in digital marketing and campaign management platforms. You will play a critical role in shaping our customer communication strategy — creating engaging, compliant, and on-brand content while leveraging campaign automation tools to drive customer acquisition, engagement, and retention.

Key Responsibilities

Content Strategy & Creation

· Develop, write, and edit clear, engaging, and compliant content across digital channels (email, web, in-app, SMS, and social).

· Create tailored content for different audience segments including customers, partners, and internal stakeholders.

· Collaborate with product, compliance, and marketing teams to ensure accuracy, tone, and brand consistency.

· Manage and maintain content repositories and version control for marketing assets.

Campaign Platform Management

· Build, test, and deploy omnichannel marketing campaigns using campaign management tools (e.g., Salesforce Marketing Cloud, Adobe Campaign, HubSpot, Mailchimp or equivalent).

· Manage customer journeys, automation workflows, segmentation logic, and personalization rules.

· Analyze campaign performance metrics and provide insights to optimize engagement and conversion.

· Ensure campaigns adhere to regulatory requirements, data privacy policies, and company brand guidelines.

Collaboration & Enablement

· Partner with Product Marketing, Sales, and Data teams to translate business objectives into content and campaign strategies.

· Support content governance and ensure consistent application of messaging frameworks across the organization.

· Provide training and documentation for campaign workflows and best practices.

Qualifications

Required:

· Bachelor’s degree in Marketing, Communications, Business, or related field.

· 4–7 years of experience in content authoring and marketing campaign management, ideally within a FinTech, financial services, or technology company.

· Strong knowledge of digital campaign tools such as Salesforce Marketing Cloud, Mailchimp, Adobe Experience Manager, Marketo, or similar.

· Expert in HTML development, email templates, and campaign tagging.

· editing, and storytelling skills with attention to tone, compliance, and clarity.

· Understanding of marketing automation, data-driven targeting, and customer journey mapping.

· Analytical mindset with experience in campaign reporting and performance optimization.

· Experience with personalization and dynamic content management.

· Familiarity with financial products, regulatory marketing requirements, and consumer finance communication standards.

Core Competencies

· Strong communication and collaboration skills.

· Detail-oriented with excellent organizational ability.

· Ability to manage multiple priorities and deadlines in a fast-paced environment.

Strategic thinker with a creative and analytical approach to problem solving

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